DoubleClick and AdKnowledge form strategic partnership

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DoubleClick and AdKnowledge announced a business partnership June 3 that will let AdKnowledge focus on the ``buy'' side of the online advertising business, with its MarketMatch products, and DoubleClick focus on the ``sell'' side of the business.Under the deal, customers of AdKnowledge's ClickWise ad management software will be able to use DoubleClick's DART service, an ad serving, reporting and tracking system.

Copyright June 1998, Crain Communications Inc.

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