DoubleClick buys online researcher @plan

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Ad server and ad sales network DoubleClick, New York, has agreed to buy Stamford, Conn.-based @plan, an online market research company, in a $120 million stock and cash transaction. @plan, with some 500 clients, provides lifestyle research, valuable for advertisers building ad campaigns targeted at specific demographic audiences. Under the terms of the agreement, each @plan stockholder will receive $9.25 for each share of @plan common stock, a 28% premium over @Plan's closing stock price of 7-1/4 on Friday, Sept. 22. The transaction is expected to be completed by yearend.

Copyright September 2000, Crain Communications Inc.

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