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DoubleClick Canada hires its first Canadian agency

Published on .

TORONTO--Toronto-based DoubleClick Canada has hired its first ad agency to specifically design a campaign for the Canadian market. Previously, DoubleClick Canada was adapting U.S. creative from Digital Pulp, New York, which handles advertising for parent company DoubleClick.

The Crichton Kim-Kirkland Co. of Toronto will launch a national tradecampaign for the Internet advertising network, running in both English and French. The campaign will target media planners and marketers. Printadvertising in trade magazines will be supported with an on online campaign on Web sites that receive high ad agency traffic. The tagline is: "Get Focused Online."

Copyright March 2000, Crain Communications Inc.

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