DoubleClick, under continued scrutiny by consumers and privacy advocates, will serve up at least another 50 million impressions of its "Internet Privacy Education Campaign" aimed at helping individuals protect their privacy online.
The continuation of the campaign doubles the company's original commitment to run 50 million impressions. The banner ads link users to privacychoices.org
, a DoubleClick site that gives users the ability to opt out of the DoubleClick cookie. The campaign, which began Feb. 14, was the second most-viewed ad banner for the week of Feb. 20. The company says the ad has driven 150,000 unique visitors to the privacychoices.org site. The extension of the campaign follows other steps DoubleClick has taken to shore up its reputation, including the hiring of Jules Polonetsky, formerly New York City consumer affairs commissioner, as the company's chief privacy officer; naming Bob Abrams, former New York attorney general, as chairman of DoubleClick's Privacy Advisory Board; and hiring PricewaterhouseCoopers to conduct a privacy audit.
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