DoubleClick enhances targeting software

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DoubleClick May 8 unveils AdServer 4.0, an updated version of its ad management software. The new version features an enhanced inventory management system and a user interface that helps streamline ad management, including order handling, trafficking and invoicing.

The software also features enhanced targeting, enabling clients to know where users are on a site, what browser they use, the size of the company for which they work and where it's located. Also, any information users volunteer, such as gender or Zip code, can be processed into the AdServer system and used for targeting.More than 20 online businesses have tested AdServer 4.0 during the past year including and Talk City.

Copyright May 2000, Crain Communications Inc.

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