DoubleClick expands to Canada

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DoubleClick has opened an office in Toronto, Canada, establishing the first international base for the Web-based advertising network. Through DoubleClick, ads targeted to Canadians will appear only when a Canadian visits one of the sixty sites in the Network. Jay Aber, former president of his own direct marketing consulting company, will head the new Toronto office.

Copyright November 1996, Crain Communications Inc.

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