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DoubleClick expands MediaMatch with 72 new sites

Published on .

Online ad network and ad management company DoubleClick has expanded its online advertising exchange MediaMatch by 72 sites. MediaMatch is designed to enable Web publishers to purchase media using unsold ad inventory. MediaMatch is available to all sites using third-party ad serving solutions; DoubleClick says it now has 85 customers using the online ad-placement service.

Copyright February 2001, Crain Communications Inc.

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