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DOUBLECLICK FORMS MULTIPLATFORM ALLIANCE WITH VERTICALNET

Published on .

(July 12, 2001) -- Business-to-business enterprise software provider VerticalNet has formed a technology, media and e-mail alliance with marketing solutions firm DoubleClick, New York.

VerticalNet will join the DoubleClick Audience Network, and DoubleClick will now sell VerticalNet's advertising inventory to the business-to-business market across VerticalNet's 59 industry-specific online marketplaces. In addition, VerticalNet will adopt DoubleClick's DART for Publishers 5 technology platform to serve advertising, and it will use DoubleClick Promotions and DoubleClick Email List Services solutions. -- Adrienne Mand

Copyright July 2001, Crain Communications Inc.

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