DoubleClick forms team to sell DART

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Online ad network DoubleClick, New York, said it has formed a national team to sell and support its Dynamic Advertising Reporting & Targeting service. DART, which is a turnkey ad management solution, has expanded its reach from affiliate sites of the DoubleClick Network to sites outside of the network, under a service contract. Using DART, Internet publishers can outsource their targeting, scheduling, delivering, tracking, reporting and billing functions.

Copyright December 1997, Crain Communications Inc.

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