Internet advertising network DoubleClick is making a strategic investment in Return Path, an e-mail management and change-of-address service. DoubleClick was joined by Flatiron Partners and Chase Capital Partners in investing $7.7 million in Return Path
for an undisclosed minority stake in the company. In addition, DoubleClick has the option over the next year to invest up to $10 million in the company. Return Path will use the investment to expand its e-mail management and change-of-address service for businesses and consumers. Jonathan Shapiro, DoubleClick senior VP-data services, will join Return Path's board. Also, Return Path and DoubleClick will participate in a channel partnership through which DoubleClick will offer Return Path's services to its e-mail clients, eventually including opt-in e-mail clients of NetCreations, which DoubleClick announced it was acquiring in early October.
Copyright October 2000, Crain Communications Inc.