DoubleClick launches banner contest

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Six agencies will test their ad banner creative skills in the DoubleClick TestIt! Challenge. The agencies will create one ad banner each for the Partnership for a Drug-Free America; banners will appear throughout DoubleClick's network of Web sites from Oct. 23-25. The banner driving the most traffic wins.

Agencies participating are J. Walter Thompson USA, Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Ogilvy & Mather, US Interactive and Wunderman Cato Johnson.

TestIt! is DoubleClick's system for testing ad banner creative on the Web. The winner of the contest gets a free TestIt! program for one client.

Copyright October 1996 Crain Communications Inc.

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