DoubleClick launches redesign

Published on .

DoubleClick is launching a redesigned Web site Oct. 6 to better describe the ad network. The new home page at www.doubleclick.net breaks out the four products of the company -- the advertising network, DoubleClick Direct, international and its DART targeting technology. A spokeswoman said most people only know DoubleClick for its network, so the new sites are designed to clear up that confusion.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: