DoubleClick launches redesign

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DoubleClick is launching a redesigned Web site Oct. 6 to better describe the ad network. The new home page at www.doubleclick.net breaks out the four products of the company -- the advertising network, DoubleClick Direct, international and its DART targeting technology. A spokeswoman said most people only know DoubleClick for its network, so the new sites are designed to clear up that confusion.

Copyright October 1997, Crain Communications Inc.

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