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DoubleClick loses its contract to sell iWon ads

Published on .

IWon, a portal that motivates users with cash giveaways, is bringing ad sales in-house fromDoubleClick. DoubleClick, which trumpeted winning the one-year contract with the CBS-backed portal, now will sell space on iWon only as a site within the DoubleClick Network, which it has always done, and no longer as a standalone branded site. IWon's sales staff, led by Exec VP-Sales Evan Sternschein, will sell the iWon brand. Earlier, CMGI'sAltaVista Co., previously DoubleClick's biggest client, announced it, too, was ending its sales contract with DoubleClick and bringing ad sales in-house.

Copyright September 2000, Crain Communications Inc.

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