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DOUBLECLICK MAKES 'RADICAL' ADDITION TO E-MAIL PRODUCTS

Published on .

(April 30, 2001) -- DoubleClick, New York, is continuing to ramp up its e-mail offerings through a partnership it will announce today with rich-media e-mail provider Radical Communications, Marina del Rey, Calif. The partnership will enable clients to deploy e-mail campaigns. Through the agreement -- which follows DoubleClick's completed acquisition of e-mail software provider FloNetwork, Toronto, last week -- DoubleClick will recommend Radical's Web-based platform to clients, allowing them to deliver streaming audio and video directly within the body of an e-mail.

Copyright April 2001, Crain Communications Inc.

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