DoubleClick to merge with Abacus Direct

Published on .

DoubleClick, New York, merged with Abacus Direct Corp., Broomfield, Colo., in a stock transaction valued at $1 billion. Abacus manages a database of consumer catalog buying behavior. DoubleClick hopes to leverage Abacus' offline database to improve its one-to-one marketing.

Copyright June 1999, Crain Communications Inc.

In this article:
Most Popular