DoubleClick to offer sites digital currency

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Ad network DoubleClick signed an agreement with Beenz.com, New York, to offer Beenz online currency to its U.S. Web sites. In addition, Beenz.com will promote its product in ads across DoubleClick Network sites. Consumers earn electronic credits for visiting a particular Web page or filling out a questionnaire, then redeem them for items such as merchandise, discounts or upgrades.

Copyright June 1999, Crain Communications Inc.

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