DoubleClick offers service for publisher house ads

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DoubleClick on Aug. 14 launches MediaMatch, a service enabling Web publishers to exchange house ads with other publishers. MediaMatch will be priced at DoubleClick's DART serving fee plus an exchange fee of 95 cents. It's designed to help Web publishers save money rather than generate revenue, said Jonathan Heller, VP-business and product management at DoubleClick.

Copyright August 2000, Crain Communications Inc.

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