×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DoubleClick offers service for publisher house ads

Published on .

DoubleClick on Aug. 14 launches MediaMatch, a service enabling Web publishers to exchange house ads with other publishers. MediaMatch will be priced at DoubleClick's DART serving fee plus an exchange fee of 95 cents. It's designed to help Web publishers save money rather than generate revenue, said Jonathan Heller, VP-business and product management at DoubleClick.

Copyright August 2000, Crain Communications Inc.

Most Popular
In this article: