DOUBLECLICK PARTNERS WITH IBEAM

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(May 21, 2001) -- Ad network DoubleClick, New York, has formed a partnership with iBEAM Broadcasting, Sunnyvale, Calif., to deliver targeted streaming advertisng campaigns. As part of the deal, iBEAM has integrated DoubleClick's ad management platform, DART, into its Advertisng Agent intelligent ad insertion system. DART manages, targets and analyzes ad inventory and supports streaming media ads. -- Adrienne Mand

Copyright May 2001, Crain Communications Inc.

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