DoubleClick projects downturn in media revenue

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Leading online ad network and ad management company DoubleClick is projecting a 25 percent to 30 percent downturn in its media revenue for 2001, which it attributes primarily to the weakened advertising environment as well as to the company's significantly decreased reliance on revenue from one-time key AltaVista Co.

In an investors' call after close-of-market on Thursday, CEO Kevin Ryan said he expects a tough first half in the media division and predicts that media will account for only 20 percent of the company's total business going forward.

The company is forecasting its revenue will grow just 6 percent to 12 percent in 2001.

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Copyright January 2001, Crain Communications Inc.

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