DoubleClick, RealNetworks join ad sales outside U.S.

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LONDON--Global Internet advertising solutions company DoubleClick and RealNetworks, an international provider of Internet advertising sales, have announced a joint global ad sales partnership.

Under the agreement, DoubleClick will sell advertising, sponsorships and e-commerce solutions across the Real.com network in 16 countries outside the U.S., where RealNetworks uses DART, DoubleClick's proprietary ad targeting and reporting technology.

Copyright June 2000, Crain Communications Inc.

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