DoubleClick to rep Euro e-commerce sites

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LONDON - International ad sales house DoubleClick has won representation agreements with major pan-European e-commerce Web sites to be grouped under a new e-commerce content group.

Sites include: QXL.com, a pan-European online auction community; U.K.-based pan-European online home entertainment retailer Boxman; Kelkoo.com, a leading European and Latin American shopping comparison service; LetsBuyIt, a co-buying e-commerce house in the U.K. and Scandinavia; ebid, a U.K. auction site; and Jungle, a U.K.-based e-tailer selling computer and home entertainment equipment.

These sites will join AltaVista shopping, Loot, Egg Shopping and CD Now, which are already represented by DoubleClick.

"Advertisers are demanding more and more results-based campaigns online," says Eric Stein, managing director, DoubleClick U.K. "The breadth of the Double Click network offers advertisers both the broad reach and targeted content that they require."

According to a recent report by Fletcher, 7.5% of the U.K.'s retail sales will move online by the year 2005 resulting in a sharp rise in online retail revenue, which is predicted to increase from $2.5 billion in 2000 to $30 billion by 2005.

DoubleClick also points to regional research predicting that the number of European's with Internet access is set to increase from 9.9 million in 1997 to 44.9 million by 2004, demonstrating that B-2-consumer trading is set to dominate the online market.

Copyright August 2000, Crain Communications Inc.

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