DoubleClick rolls e-mail suite of products

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On the heels of its recent announcement to acquire e-mail list company NetCreations, Internet ad management company DoubleClick is launching two new e-mail products as part of its yearlong strategy to ramp up efforts in the category, providing everything from back-end technology and front-end media under the DoubleClick e-Mail umbrella. The new DARTmail Publisher adapts DoubleClick's banner ad-targeting technology to e-mail, enabling marketers to dynamically target ads in e-mail newsletters to reach a certain audience, rather than use blanket sponsorships. The technology will be used by the new DoubleClick e-Mail Network, an aggregate of 140 e-mail newsletters from 36 publishers, enabling publishers to customize content--against which DoubleClick will sell ads--for different audiences based on six subject categories including automotive, business and travel.

Copyright October 2000, Crain Communications Inc.

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