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DoubleClick, Salesforce service woos publishers

Published on .

Salesforce.com and DoubleClick announce a partnership Oct. 2 to offer a sales force automation service. It's intended to let Web publishers manage sales leads and customers and track the work of Web sales reps. Web ad network and ad-services venture DoubleClick will resell a customized salesforce.com service to customers of DART for Publishers, its service to manage and serve ads.

Copyright October 2000, Crain Communications Inc.

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