DoubleClick to serve Unicast Superstitials

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DoubleClick on Oct. 23 announces it will serve Unicast's Superstitial ads to its clients, including Advance Bank, British Airways and Nokia Corp. DoubleClick will also offer the Superstitial ad format, which is a type of pop-up ad, to its Canadian sites, as well as to more than 50 DoubleClick Web sites in the U.S.

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