DoubleClick shines its 'Spotlight'

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Internet advertising network DoubleClick Wednesday launched new measurement software called Spotlight, that looks specifically at who's visiting a site and at what points users take specific action within that site. Spotlight tracks the number of pages clicked through by an individual user and at exactly which point in their click-through each user has either requested information or made a direct online purchase. Spotlight data can help advertisers determine which sites deliver the most user activity overall.

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