×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DoubleClick shines its 'Spotlight'

Published on .

Internet advertising network DoubleClick Wednesday launched new measurement software called Spotlight, that looks specifically at who's visiting a site and at what points users take specific action within that site. Spotlight tracks the number of pages clicked through by an individual user and at exactly which point in their click-through each user has either requested information or made a direct online purchase. Spotlight data can help advertisers determine which sites deliver the most user activity overall.

Copyright September 1996 Crain Communications Inc.

Most Popular
In this article: