DOUBLECLICK SIGNS SABELA CLIENTS TO DART SYSTEM

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(June 8, 2001) -- Marketing solutions company DoubleClick, which last month purchased ad-serving system Sabela Media from 24/7 Media, has signed 55 Sabela clients to its DART ad management system. They include BMCMedia, OzEmail and I-level. DoubleClick will use the Sabela acquisition to expand within the Asia Pacific market. -- Adrienne Mand

Copyright June 2001, Crain Communications Inc.

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