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DoubleClick to snatch up NetGravity

Published on .

DoubleClick, New York, and NetGravity, San Mateo, Calif., have agreed to merge in a stock-for-stock deal worth $530 million. Under terms of the deal, DoubleClick, an ad network that has developed Dart ad serving and tracking technology, will issue 0.28 shares of its common stock for each share of NetGravity common stock. NetGravity develops ad serving and tracking software.

Copyright July 1999, Crain Communications Inc.

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