Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DoubleClick Stock Jumps 31 Percent in Friday Trading

Published on .

Shares of DoubleClick rose 31 percent on Friday, closing at $14.75, one day after the company released its year-end 2000 and fourth-quarter financial results. While DoubleClick warned of a slowdown in 2001 online advertising revenue of between 25 and 30 percent, analysts attributed Friday's rise to positive results in the company's TechSolutions unit. That unit, which provides interactive marketing solutions such as ad serving, reported fourth-quarter revenue of $61.5 million, for the first time surpassing the amount of revenue that DoubleClick received from online ad sales. The rise in DoubleClick shares had a halo effect on other beleaguered stocks in the sector, including Engage and 24/7 media, both of which recorded double-digit gains.

Copyright January 2001, Crain Communications Inc.

Most Popular
In this article: