DoubleClick sues AdForce over ad

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Online ad network DoubleClick is suing online ad management company AdForce over an ad AdForce ran the week of Aug. 16 in The Industry Standard, a trade magazine. The ad targets former customers of ad serving company NetGravity, now clients of DoubleClick due to its acquisition of NetGravity. In the suit, DoubleClick contended the ad stated customers' private ad-targeting data are now open to DoubleClick's scrutiny. The U.S. District Court here issued a temporary restraining order to prevent AdForce from running ads expressly stating that customers' data are being compromised. AdForce CEO Chuck Berger said the company will "tone down" the ads.

Copyright August 1999, Crain Communications Inc.

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