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DoubleClick unveils latest Web service

Published on .

DoubleClick on Thursday unveiled Click Boosters, a service designed to help advertisers boost their ad click rates. Click Boosters automatically find the Web placements with the best user response and positions ads accordingly. The software, which works like an intelligent agent, can position banners to fit targeting criteria such as industry, Internet service provider, geographic location, etc.

Copyright October 1996, Crain Communications Inc.

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