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DoubleClick unveils syndicate program

Published on .

Today DoubleClick will start offering DoubleClick Syndicate, a software program that automates the accounting ad revenue sharing of a co-branded site within the DoubleClick network. Participating sites must use the network's DART ad serving software and decide how revenue from ads sold on the bridge site will be split.

Copyright July 1997, Crain Communications Inc.

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