According to the Audit Bureau of Circulation (ABC), the daily circulation of The Asian Wall Street Journal in Indonesia stands at 3,473 copies, but Publisher William Adamopoulos expects that figure to increase to 5,000 to 6,000 copies once domestic printing begins.
ABC audited daily circulation for The Asian Wall Street Journal was 59,309 in the first half of 1998, following growth in Taiwan, Korea and the Philippines. In addition to The Asian Wall Street Journal, Dow Jones & Co. publishes the Far Eastern Economic Review in Asia and provides electronic information services through Dow Jones Newswires and Dow Jones Interactive Publishing. It also has a 50% stake in satellite business-news channel CNBC Asia.
Dow Jones recently appointed Todd Slater as director of Dow Jones Interactive Publishing in Asia-Pacific, based in Hong Kong. Mr. Slater has worked for Dow Jones throughout Asia since 1987, and is now responsible for interactive sales and marketing activities throughout the region.
The Far Eastern Economic Review, meanwhile, has launched an outdoor campaign in Hong Kong and Singapore to promote sales and build awareness.
Dow Jones has painted three buses each in Hong Kong and Singapore and 100 taxi-tops in Singapore with the Review logo and a selection of the magazine's best covers.
"In an economic downturn, it is vital to have a bold advertising presence to stay ahead," says Karen Mullis, managing director of the Review. "The bus and taxi campaign complements the Review's ongoing print advertising, which we recently expanded to cover the region more widely."
Copyright August 1998, Crain Communications Inc.