The Ad Age FactPack is a 62-page publication available in hard copy or .pdf file.
Which are the big marketing organizations and how do their agency brands stack up against their competition? How big and far-reaching are those multifaceted media Goliaths? It's all in this year's FactPack, a handy guide to a broad range of vital industry information.
Data in the Advertising and Marketing section was taken from Advertising Age's 49th-annual 100 Leading National Advertisers report, and the publication's 200 Megabrand and Global Marketing reports. The 100 Leading National Advertisers report breaks out total ad spending by media for the largest U.S. advertisers and adds an Ad Age-proprietary unmeasured number to media spending for a comprehensive U.S. ad total. The LNA report also charts the hotly contested industry categories by market share and brand spending.
The Media section's primary sources are the 100 Leading Media Companies report, an annual ranking of the nation's media companies by net revenue, and the Ad Age Magazine 300 report, an annual ranking by gross revenue of advertising and circulation combined to determine the 300 top magazines.
The Agency Report section, in its 60th version, ranks nearly 500 U.S. agency brands, the world’s top agency brands, the world’s top 50 marketing organizations and the top media specialist companies.
New this year
New to the FactPack this year are charts that show the big advertisers in the rapidly growing Spanish-language TV market, TV syndication's leading shows by ad revenue, the nation's top newspapers by circulation, media companies that generate the most revenue from free-standing inserts and the telecommunications hierarchy by net revenue from their directory divisions.
Free digital download
A free .pdf edition of the full FactPack can be downloaded above.