DOWNLOAD SHONA SEIFERT'S 'ETHICS CODE FOR THE AD INDUSTRY'

20-Page Document Turned in to Judge Who Sentenced Her

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audio bug 20-page Shona Seifert ethics document.

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NEW YORK (AdAge.com) -- Shona Seifert has turned in her "Proposed Code of Ethics for the Advertising Industry" as required by the judge who sentenced her in U.S. District Court.

Part of sentence
As part of her sentence, the former Ogilvy & Mather executive was asked to create a code of ethics for the advertising industry.

Far from a mea culpa, Ms. Seifert’s proposed code, which was sent to Judge Richard M. Berman on Aug. 30, is part motivational speech aimed at “frontliners everywhere” and partly a call for more vigilance in timekeeping and billing practices, the lack of which led to the scandal that snuffed out her ad career.

Benjamin Franklin
In the document, written in a clipped, spartan style, she quotes figures as diverse as Benjamin Franklin and Jack Welch. And, even though her days of helping to create commercial messages are likely behind her, her ad pedigree is very present.

Ms. Seifert, who was also given 18 months in prison and $125,000 fine, even included what might work as a tagline for her own tattered brand: “Boring work has never resulted in a prison sentence. Poor timekeeping practices have.”

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