DPZ wins Toyota's Lexus launch in Argentina

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BUENOS AIRES -- Dualibi Petit Zaragoza Argentina, based in Buenos Aires, has won the account for the Lexus, Toyota's new launch, worth $500,000, and the car maker's industrial machines division, worth $300,000.

The business was won in a pitch against Lautrec Saatchi, also Buenos Aires. Saatchi & Saatchi handles the account worldwide. DPZ won the Lexus launch with a campaign titled "Power and Prestige."

Media will incorporate magazines, TV, cinema and heavyweight direct marketing.

Other accounts won by DPZ Argentina this year include Eveready batteries, Dellepiane (alcoholic drinks), Alitalia, Lavazza, and some business from Colgate-Palmolive and Cargill.

Copyright September 1998, Crain Communications Inc.

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