DR PEPPER READIES CAMPAIGN FOR NEW DRINK

Y&R Effort for Red Fusion Set to Break Late Summer

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BOSTON (AdAge.com) -- Advertising for Red Fusion, the new soft drink from Cadbury Schweppes Dr Pepper/Seven Up, will break at
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the end of August or early September.

The campaign includes TV, outdoor and radio and will be handled by WPP Group's Y& Advertising, New York.

The Dr Pepper derivation hits shelves July 15 and targets 12- to 24-year-olds.

Y&R handles advertising for Dr Pepper as well as its 7 Up brands.

Also in August, PepsiCo rolls out its latest teen-targeted line extension, Pepsi Blue. Coca-Cola Co. has already unveiled its new flavor, Vanilla Coke.

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