Dr Pepper/Seven Up, Plano, Texas, is set to launch its first national TV commercial May 14 linked to its Dr Pepper Nascar sponsorship. The 15-second spot, from Y&R Advertising, New York, promotes a race car giveaway. It shows a teen with a Dr Pepper driving a heap through a car wash and emerging from the other side a winner behind the wheel of a brand new race car he's won. The ``Thirst to Win'' promotion runs through July 31 and includes a range of prizes.
Copyright May 1999, Crain Communications Inc.