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Dr Pepper uncaps '70s promo

Published on .

Dr Pepper/Seven Up launches a retro '70s-theme summer promotion for Dr Pepper next month to run through July. The promotion features the song "Stayin' Alive" and a grand prize that includes 25 1998 Chevrolet Camaro coupes, plus "I'm a Pepper" T-shirts, harking back to a popular earlier campaign for the brand. Y&R Advertising, New York, handles.

Copyright April 1998, Crain Communications Inc.

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