Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, has retained the $12 million Dr. Scholl's footcare business, said Russ Elliott, VP-advertising and marketing at Dr. Scholl parent Schering-Plough Corp. While there seemed a possibility that all Schering's $110 million business might be up for review, Mr. Elliott said, "There are no plans to look at anything." Spending on the Dr. Scholl's brand is set to increase in 1997.
AT&T Corp. completed the final round of pitches for its new corporate branding campaign, due this fall. AT&T core agencies BBDO Worldwide, FCB/Leber Katz Partners, McCann-Erickson Worldwide and Young & Rubicam, all New York, participated. A decision on the estimated $100 million to $150 million review is expected by month's end.