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Draft markets Mediaplex technology

Published on .

Draft Worldwide, Chicago, is the first Interpublic Group of Cos. agency to start joint marketing of messaging and tracking technology created by Mediaplex, San Francisco. The direct agency will market Mediaplex's Mojo technology in its network worldwide. Interpublic, a shareholder in Mediaplex, recently entered into a marketing partnership to promote the Internet ad delivery and tracking technology to clients for online campaigns.

Copyright March 2000, Crain Communications Inc.

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