DRAFT'S TWENTY YEARS

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1978-Kobs & Brady opens at 625 N. Michigan Ave. in Chicago, with Jim Kobs as president. Agency has staff of 13 and $7 million Bankers Life & Casualty account.

1981-Yvonne Furth joins agency.

1982-New York office opens with Home Box Office account.

1984-Staff exceeds 100.

1986-Howard Draft named president.

The agency is acquired by Ted Bates Worldwide; Bates acquired by Saatchi & Saatchi.

1987-First international office opens in Madrid.

Billings reach $100 million.

Agency moves headquarters to 142 E. Ontario St., Chicago.

1988-Howard Draft named chairman-CEO; agency renamed Kobs & Draft.

Offices established in Australia, London, Paris, Oslo, Hong Kong.

Jim Kobs leaves the agency.

1991-European healthcare marketing unit, Sante, launched.

British Airways awards direct response advertising in Latin America and Caribbean to Kobs & Draft. (use art of British Air logo?)

1992-Kobs & Draft enters the Latin American market.

1994-David Florence appointed general manager of New York office.

Hong Kong office wins Holiday Inn account; U.S. assignments follow.

Sprint becomes a client.

1995-Agency becomes independent in management buy-back from Saatchi & Saatchi. Renamed Draft Direct Worldwide.

Draft Direct Healthcare Marketing Services is launched with assignment of direct marketing responsibilities for Rogaine. Additional Pharmacia & Upjohn assignments follow.

Bell Atlantic awards direct response advertising to Draft Direct.

1996-Yvonne Furth named president, Draft Worldwide, U.S.

American Express assigns Draft Worldwide its Membership Rewards and Sign & Travel direct marketing work. (Amex logo as art?)

Emily Soell joins New York office as chief creative officer.

Hispanic Marketing Services debuts "Dimension Draft Direct," a study of Hispanic attitudes toward direct marketing.

1997-Acquisitions include agencies in Brazil, India, Singapore, Malayasia, Germany, and the U.K., bringing number of offices to 38.

Marketing Corp. of America and subsidiary Lee Hill Inc. are acquired by the Interpublic Group. MCA's marketing agency and Lee Hill Inc. are placed in the Draft Direct Worldwide network. Agency purchases sales promotion company D.L. Blair and general agency Adler, Boschotto Peebles & Partners.

Jordon Rednor joins agency as executive VP.

Agency name changed to Draft Worldwide to reflect identity as global agency.

1978-Kobs & Brady opens at 625 N. Michigan Ave. in Chicago, with Jim Kobs as president. Agency has staff of 13 and $7 million Bankers Life & Casualty account.

1981-Yvonne Furth joins agency. (Photo of Furth?)

1982-New York office opens with Home Box Office account.

1984-Staff exceeds 100.

1986-Howard Draft named president.

The agency is acquired by Ted Bates Worldwide; Bates acquired by Saatchi & Saatchi.

1987-First international office opens in Madrid.

Billings reach $100 million.

Agency moves headquarters to 142 E. Ontario St., Chicago.

1988-Howard Draft named chairman-CEO; agency renamed Kobs & Draft.

Offices established in Australia, London, Paris, Oslo, Hong Kong.

Jim Kobs leaves the agency.

1991-European healthcare marketing unit, Sante, launched.

British Airways awards direct response advertising in Latin America and Caribbean to Kobs & Draft. (use art of British Air logo?)

1992-Kobs & Draft enters the Latin American market.

1994-David Florence appointed general manager of New York office.

Hong Kong office wins Holiday Inn account; U.S. assignments follow.

Sprint becomes a client.

1995-Agency becomes independent in management buy-back from Saatchi & Saatchi. Renamed Draft Direct Worldwide.

Draft Direct Healthcare Marketing Services is launched with assignment of direct marketing responsibilities for Rogaine. Additional Pharmacia & Upjohn assignments follow.

Bell Atlantic awards direct response advertising to Draft Direct.

1996-Yvonne Furth named president, Draft Worldwide, U.S.

American Express assigns Draft Worldwide its Membership Rewards and Sign & Travel direct marketing work. (Amex logo as art?)

Emily Soell joins New York office as chief creative officer.

Hispanic Marketing Services debuts "Dimension Draft Direct," a study of Hispanic attitudes toward direct marketing.

1997-Acquisitions include agencies in Brazil, India, Singapore, Malayasia, Germany, and the U.K., bringing number of offices to 38.

Marketing Corp. of America and subsidiary Lee Hill Inc. are acquired by the Interpublic Group. MCA's marketing agency and Lee Hill Inc. are placed in the Draft Direct Worldwide network. Agency purchases sales promotion company D.L. Blair and general agency Adler, Boschotto Peebles & Partners.

Jordon Rednor joins agency as executive VP.

Agency name changed to Draft Worldwide to reflect identity as global agency.

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