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Draft Worldwide expands in Asia

Published on .

After appointing Greg Paull as regional director-corporate development for Asia Pacific, Draft Worldwide's re-launched Singapore office has won three accounts including IDD service portal Zone 1511. In a pitch against Lowe Lintas & Partners Worldwide and Euro RSCG Worldwide, the marketing solutions agency won Zone 1511's Singapore account, which entails newspapers, outdoor and below-the-line work. Managing partner of the office is Emily Chan, charged with creating an integrated offering for the Draft Worldwide brand in Singapore that delivers the core capabilities of brand building, direct, digital and promotions. Ms.Chan was formerly client service director at Ammirati Puris Lintas Singapore (now Lowe Lintas & Partners), where Mr. Paull was managing director. Mr. Paull has relocated to the agency's Asia Pacific headquarters in Hong Kong where he reports to Perry Miele, president of the International Group at Draft Worldwide. He is charged with building a greater regional network with expanded capabilities in the promotional and digital domain and expanding Draft Worldwide's U.S. client base in Asia Pacific.

Copyright January 2001, Crain Communications Inc.

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