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DRAFTWORLDWIDE WINS SINGAPORE AIRLINE BUSINESS

Published on .

(Aug. 8, 2001) -- Interpublic Group of Cos.' DraftWorldwide, Chicago, was tapped by Singapore Airlines to handle a $20 million, two-year assignment for its frequent flyer (Krisflyer) and Priority Passenger Services programs.

Draft won the business after a pitch that included incumbent WPP Group's OgvilyOne/Lacek and DY&R/Impiric, Omnicom Group's DDB Worldwide, Carlson Marketing Group and Cordiant Communications Group's Bates/141.

The assignment included advertising as well as direct, loyalty and interactive marketing. -- Cara Beardi

Copyright August 2001, Crain Communications Inc.

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