A joint annual meeting of the American Association of Advertising Agencies and the Association of National Advertisers was endorsed by Four A's President-CEO O. Burtch Drake in a speech to Four A's members at the group's annual meeting in Scottsdale, Ariz., today. Mr. Drake cited cost savings, the ability to attract high-profile speakers and the potential for increased attendance. "There is more in it for us than the ANA," he conceded, but added, "we have a lot of issues in common so why not let us each share in those." He said he would consider having a joint task force explore the idea. ANA President-CEO John Sarsen, in attendance at the Four A's meeting, said afterwards that prospects for early action on such a joint convention were not good. "In the short term, given the different agendas, it's not going to happen," Mr. Sarsen said.
Copyright April 1998, Crain Communications Inc.