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Drakkar Noir uses print

Published on .

A new print ad campaign for Drakkar Noir men's fragrance will begin this fall in the U.S. with the theme line, "Don't be such a good boy." The campaign will concentrate on men's magazines, and will use scent strips in the ads. The U.S. campaign is part of a global advertising effort for Drakkar Noir by Guy Laroche. It is marketed in the U.S. by Cosmair; agency is McCann-Erickson Worldwide, New York.

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