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DREAMWORKS TO KEEP ALL MEDIA BUSINESS AT GSD&M

Published on .

(June 6, 2001) -- DreamWorks SKG, Los Angeles, has called off its search for an agency to handle spot media buying projects, according to executives close to the situation. The movie studio had contacted two large media shops about possibly handling some assignments, but has now opted to keep all work at roster agency GSD&M, Austin, Texas, an Omnicom Group shop. -- Laura Petrecca

Copyright June 2001, Crain Communications Inc.

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