DreamWorks shifts $85 mil to GSD&M

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DreamWorks Pictures, which had made a decision to keep its $85 million account with Focus Media, Santa Monica, Calif., has now reconsidered and given the business to GSD&M, Austin, Texas, according to executives close to the companies. Both agencies had been competing for the business since the middle of last year. DreamWorks executives did not return calls by press time.

Copyright March 1999, Crain Communications Inc.

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