Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DreamWorks taps Curiocity for Web movie promotions

Published on .

DreamWorks Pictures has signed Curiocity's FreeZone to be its exclusive online promotional partner for three upcoming films that target kids: "Mouse Hunt," "Paulie" and "Small Soldiers."FreeZone, an online community for 8-to-12-year-olds that registers 3 million page views a month, has kicked off its association with the high-profile studio with "Mouse Hunt." Instead of creating a stand-alone Web site for the movie, FreeZone has integrated "Mouse Hunt" content through its own site. Ads for the movie will tout a URL that leads directly to the FreeZone site.

For more on this story, see INTERACTIVE

Copyright November 1997, Crain Communications Inc.

Most Popular
In this article: