DreamWorks taps Curiocity for Web movie promotions

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DreamWorks Pictures has signed Curiocity's FreeZone to be its exclusive online promotional partner for three upcoming films that target kids: "Mouse Hunt," "Paulie" and "Small Soldiers."FreeZone, an online community for 8-to-12-year-olds that registers 3 million page views a month, has kicked off its association with the high-profile studio with "Mouse Hunt." Instead of creating a stand-alone Web site for the movie, FreeZone has integrated "Mouse Hunt" content through its own site. Ads for the movie will tout a URL that leads directly to the FreeZone site.

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Copyright November 1997, Crain Communications Inc.

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