A potentially contentious game of marketing one-upsmanship is on the verge of breaking out between two heavily-hyped summer films: Sony Corp.'s "Godzilla" and DreamWorks SKG's "Small Soldiers." Last summer, Sony broke a much talked about trailer that had Godzilla stomping on the museum-housed skeleton of a dinosaur--a poke at Steven Spielberg and his "Jurassic Park" franchise. Now Mr. Spielberg's DreamWorks has returned the jab with a new trailer for this summer's "Small Soldiers." The creative has Godzilla smashing the dinosaur skeleton, but then getting attacked by the small toy commandos of "Small Soldiers." The tagline: "Size doesn't matter." DreamWorks is previewing the trailer at Hasbro's "Small Soldiers" toy exhibition at this week's Toy Fair; it hasn't decided when or if the trailer will hit screens. Toy executives close to Sony say that studio has seen the DreamWorks trailer and isn't amused.
Copyright February 1998, Crain Communications Inc.