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DreamWorks turns to GSD&M

Published on .

DreamWorks Pictures, Universal City, Calif., awarded GSD&M, Austin, Texas, advertising for the upcoming movie "Force of Nature." GSD&M is currently in an estimated $85 million review with incumbent Focus Media, Santa Monica, Calif., for the DreamWorks account. As part of the review, each agency was given a fall movie to promote; GSD&M handled "Prince of Egypt" and Focus handled "Antz." A decision is expected this month.

Copyright January 1999, Crain Communications Inc.

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